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Why Article Marketing Is Most Popular As Internet Marketing Strategy?
When we think for online marketing, we always hear about the word “article marketing”, what is it? Why article marketing is popular as the internet marketing strategies and what are the reason that this marketing strategy has not lost his power since it was introduced on internet? I am here to answer all these questions.
Article marketing is not only being used as online marketing strategies, it has been used before the existence of internet, but at that time it was used in newspapers, magazines and similar publication media. Now in the internet technology world, writing and publication has become so simpler that any individual marketing person can easily get benefit of the power of article marketing strategy.
Article works as the advertising words to promote your product but in different and efficient way. For example you write some article that related to the product or service you want to sell on internet but not directly promoting it. For example if you want to sell “antivirus software” you can write on related topics like “what is the computer virus?”, “How virus can harm your computer” and “How to get rid of computer virus”. These topics are related to product yet informative and useful for your readers.
The ideas is to give what your readers want (information) to develop trust relation with your readers which can further help you to promote your product or services to them. If we continue with the same example, simply ask your self that what kind of online people would like to buy antivirus software from you? You might get answer that those people who are interested in buying it, those who are finding the solutions to the computer virus problems, those who are searching for information about the computer virus and its solutions. Here is the key to success. You give them information about the antivirus and they might get interested in your product. Another reason why article marketing is most powerful and most conversional technique is that it targets the relevant audience. For example, through article marketing you reach the audience that is already interested in the niche of your product or service as we discussed in above paragraph. While other marketing strategies like PPC advertising paid traffic do not target this way.
Article marketing is used to bring visitors directly from search engines and in the similar niche which is more useful as compared to other PPC advertising or paid traffic where your link appears to those visitors who even don’t know about the niche of your product.