What are we going to do with the cult of originality? The set of pernicious beliefs that say: oh, all romances are the same, there’s always a happy ending, that can’t be real literature? Or, this book is full of tropes, it must be too commercial to be good? Or even: if you can’t write something entirely new, you aren’t writing real literature … and if you’re writing fanfiction, you must be ‘practicing’ until you’re ready to be original! I’m entirely sure most of you readers have heard—or even subscribe to—one or more of these beliefs about originality being a sign of artistic achievement. It’s an idea that’s baked into modern Western cultural criticism, particularly literary criticism.
And yet: we are surrounded by literature which is not original and which is successful, enjoyed, and persistent.