Okay, so we all know that McDonald’s has had gendered toys for years now, and it’s time that stopped being a thing. Barbies don’t need to be “for girls,” Hot Wheels don’t need to be “for boys.” More importantly, no one should be labeling them as such because giving a kid anxiety over wanting a toy that’s not “for” their gender is ridiculous when toys are for everyone.
Suddenly, McDonald’s is getting a great deal of praise for its latest toy line, tied to the release of The Amazing Spider-Man 2. Because look, everybody! We acknowledged that girls like Spider-Man, too! Girls like boy heroes! (We are still pretending that we don’t know this?) Girls want toys with Spider-Man’s picture on it, so we made them—we did an AWESOME job.
Except, I’m looking at those toys right now and no, they did not. They did not do a good job. In fact, I’m sort of angry over what a botched mess this is.