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Caridad Piñeiro

The Success of Paranormals: Why is the Genre Taking a Big Bite of Publishing Sales?

When you think about the current state of the economy, it’s no wonder that certain book sales are not only holding steady, but on the rise.

Why is that? For starters, compare the ten dollar plus cost of a movie ticket which yields approximately two hours of entertainment to that of a mass market paperback. For anywhere from four to eight dollars, that book will provide hours of entertainment and unlike a movie, you can hand it off to a friend so they can share the experience.

When you take a look at those genres that are experiencing an upsurge in sales, there is one genre that jumps out at you, literally and figuratively—paranormals. In some chain stores, sales of paranormals have surged as much as 30% in comparison to sales from prior years.

[But why?]

Series: Paranormal Romance and Urban Fantasy Month

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