The Best Ant-Man Viral Marketing is the One You Almost Don’t Notice

With its Ant-Man advertising, Marvel had to be careful to toe the line between cutesy/clever and groanworthy. Case in point, the tiny Ant-Man billboards that popped up randomly everywhere. But this bit of viral advertising out in the wild is so wonderfully specific—and not immediately apparent—that we have to tip tiny hats to the marketing team. Our thought process basically reflects this tweet: “Did a car knock over this??” *takes a closer look* “WAIT WHAT”

Afternoon Roundup brings you the perfect ass-kicking, horse-picking-up superheroine; The Force Awakens‘ Finn back when he was defending against a whole other crop of aliens; and a tongue-in-cheek movement against bald baddies.

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