Is That the Eye of Sauron Floating Over Moscow?

A great Eye, lidless, wreathed in flame will appear over Moscow, Russia this week, as a pretty cool marketing ploy. According to The Hollywood Reporter Russia, art group Svechenie (translated as “Glow”) dreamed up a lighting installation that would project the Eye of Sauron above one of Moscow’s skyscrapers for the December 11 release of The Hobbit: The Battle of the Five Armies.

What you see above is concept art; the actual Eye will light up on top of a building in the Moscow International Business Center on the night of December 10, the day before the film’s premiere. Svechenie’s artists say that the installation will “let millions of fans visit Middle-earth.”

To read more about the project, check out a translated version of the THR article, or the report from Russia Today.

[via r/fantasy]

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