Fri
Mar 1 2013 7:40pm

White House Instantly Turns President Obama’s “Jedi Mind Meld” Into Meme

Obama Jedi Mind Meld meme

This past Friday you likely came across President Obama making an amusing geeky gaffe. In response to a White House press corp question, the President stated he couldn’t just perform a “Jedi mind meld” and make Republicans agree to his plans.

The internet took it and ran, as is the internet’s way. Personally, I’m not one to begrudge the leader of the free world over a mix-up of sci-fi terms (I would begrudge myself, but getting that correct is literally part of my job.) and just ignored the development.

But then I saw the White House’s response to Obama’s unwitting mash-up and I had to admire the cheekiness of it. By the end of the day the White House Twitter account had posted the following meme photo, which in one fell swoop owned the error, proved that the White House knew its stuff in regards to Star Wars and Star Trek, and informed those following the story of the issue that the President was discussing when he made the slip-up.

While odds are that this was not the same White House office that answered the public’s request for a Death Star, I can’t help but admire the White House’s effectiveness at turning geeky memes into educational opportunities without being condescending.


Chris Lough is the production manager of Tor.com and gets a little excited about the efficient transmission of information, thank you very much.

11 comments
JoshC
2. JoshC
It's because Abrams is directing Star Wars. Now no one can tell it apart from Star Trek.
JoshC
3. Nicholas Winter
Coolest. President. Ever.
Bridget McGovern
5. BMcGovern
Comment #4 unpublished by moderator. In keeping with the tone and scope of the post, let's keep it light, folks--this really isn't the place for heated political rhetoric and/or conspiracy theories. Thanks!
JoshC
6. AndrewV
I don't always agree with the President, but I have to agree he comes out looking good here. His office took a moderately embarassing gaffe and turned it into a meme. This shows they understand exactly who his error offends, what appeals to them, and how to get this group to back him despite the error. Absolutely brilliant public relations.

President Obama has always been a "popularity President" and has constantly nailed the PR aspects of his job. It's really tough not to like the guy personally, even if you disagree with his governance.
JoshC
7. jSarek
Aww, c'mon. Heated political rhetoric is what led to the ouster of Finis Valorum and the election of Senator Palpatine to Chancellor of the Republic, while a conspiracy was shown to be the root of the assassination of Chancellor Gorkon and the near-scuttling of peace talks between the United Federation of Planets and the Klingon Empire. How are those not within the tone and scope of the post? :-p
Bridget McGovern
8. BMcGovern
jSarek @7: Well played--your logic is a little tweeting bird chirping in a meadow, young Padawan :)
Sharat Buddhavarapu
9. spinfuzz
Personally, my theory is that the Pres was using the mixed metaphor as an aesthetic tool to hide his critique of the Republicans' position on the sequester. Metafiction, what what!
TW Grace
10. TWGrace
Obama is the perfect Jedi...

(I am Sith)
JoshC
11. RobertX
Well, there are similarities between Obama and The Emporer.
JoshC
12. Random Comments
We're forgetting something here.
in the New Jedi Order books, the Jedi coordinate using a....

wait for it...

Jedi Mind Meld.

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