Wed
Sep 14 2011 4:21pm
LeVar Burton Launches Reading Rainbow of the Future

LeVar Burton is back with a mission that matters far more than any bold trek: he’s going to teach your kids to read.

The man who brought the world Reading Rainbow has returned, and it looks like he still knows exactly what children are looking for in entertainment. Just as Reading Rainbow managed to be a television show that encouraged children to love books, Burton is planning a new series that will do just the same thing — on your iPad.

Hopefully expansion will continue from there so that he app can be used on other tablets and computers. Burton’s new group, RRKidz, is planning to use the program to help kids explore topics of interest (like space!) through games, videos featuring Burton in real places, and books with enhanced voiceovers.

Sounds like the Rainbow just got a great big shove into the 21st century.

Burton is determined to get children excited about reading as ever, and his enthusiasm is contagious: “The educational system is just not getting it done. If we’re going to reclaim our place in the world, in terms of how we educate our children and how we prepare them for the future it’s going to get done through a private-public partnership.”

With educational funding getting cut left and right these days, Burton’s message rings truer than ever, and it’s no less than anyone has come to expect from this Next Generation alum. Let’s hope this move to a new technologial frontier will prove advantageous for RRKidz, and shepherd a whole new generation of children to that magical world of reading.


Emily Asher-Perrin remembers going twice as high as that butterfly in the sky. You can bug her on Twitter and read more of her work here and elsewhere.

16 comments
Sky Thibedeau
1. SkylarkThibedeau
My kids are more aware of LeVar from reading rainbow than from any of his acting roles. They were suprised to find he played Geordi and young Kunta Kinte. RR was a great resource to use to find good books to look for at the public library.
Kat Blom
2. pro_star
Reading rainbow was AWESOME...sadly I grew up a trekkie, so when I first saw reading rainbow I think I squealed "ITS GEORDI!!!!"

The next generation (cousins and such) had Wishbone as the "get into books" kicker.

What does this generation have that's comparable? I don't think anything...
David Thomson
3. ZetaStriker
I wonder if his appearance on The Community, which was based around crushing one naive character's dreams of the actor based on his role from Reading Rainbow, has anything to do with Levar's sudden interest in it again. Maybe the sound of Donald Glover crying while singing the Reading Rainbow theme just got him. XD
Fake Name
4. ThePendragon
Bah, it's not very accesible if it's iPad only. Why not just make it a web series in general? Apparently only privileged kids should be encouraged to read? I know he didn't mean it that way, but he also didn't think it through very well.

Sidenote, bumped into Levar totally by chance at E3 this year. He was in the Bethesda booth checking out Prey 2 I believe.
Jack Snip
5. Jack Snip
The first lesson should be that the word "kids" is not spelled with a letter z.
;)
Jack Snip
6. Tom Bomb
@5 Agree! I know it's a bit snarky but I can't stand it when I see this.
Jack Snip
8. akif
Thank you for nice article and i will bookmark this website.

iphone 5
Jack Snip
9. Sleeping Hedgehog
I'm guessing that he wanted Rekids for his name but had to go with Rekidz as the former is owned by a music label. Kidz is common slang these days.
Jack Snip
10. Smaug's Li'l Brother Puff
@5, 6, and 9: No, I think professional educators like the RR team know that even little kidz can tell the difference between a brand name and a word in context.

@5&6: I can't say my reading and writing development was in any way compromised by Froot Loops and Kool-Aid, can you? :-P
Jack Snip
11. Nuna
Is this canon to Star Trek, or the original Reading Rainbow...or both? You time-traveller, LeVar!
M Linden
12. mlinden
This is great news...Reading Rainbow has been sorely missed. The currents slate of PBS kids educational shows do a fine job with the mechanics of reading and vocabulary, but don't inspire the kind of joy in reading a story that Reading Rainbow aspired to.

LeVar Burton is near the top of my list of People I Love But Would Be Afraid To Meet in Real Life. Between his acting roles and his work on reading rainbow, I have it in my head that LeVar Burton is among the nicest human beings on the planet, and I'd hate to meet him on an off-day, and have that illusion shattered...
Alice A
13. Wetlandernw
@4 - Did you read the whole post? "Hopefully expansion will continue from there so that he app can be used on other tablets and computers." As near as I can tell, this is not funded with tax dollars, like Reading Rainbow was; it's a for-profit venture, which will allow expansion if it pays for itself. Logically, therefore, you start somewhere that is highly visible, easy to use, and will bring in the $$ if it works well.

If it doesn't work well at first, you've only got one platform to modify, and then you're at it again. (By "working well" I mean that it appeals to the kids, they can use it easily, their parents like what they're seeing, and so on; not merely that the app functions properly.) When it works well and becomes popular for the iPad, the demand for other platforms will justify the associated costs. You can get the government to give you money for almost anything that sounds good, whether it works or not; when you have to pay your own way, it takes more effort, more skill, more... of almost everything. Including the wisdom not to try to do everything at once.
Fake Name
14. ThePendragon
@13 Of course I did, and that statement is made by the article writer, not Burton. Though I am sure that is likely his intent as well. However, it doesn't make his decision any less irrational. If you want to reach the widest audience, how about making the programs widely available via the web? Most kids now have access to and regularly use a PC of some kind. Making this iPad exclusive makes no sense. You're limiting your accesibility to a small subset of children. Specifically, privileged ones.

Again, I'm not ascribing any malice to his choice. Just saying he really didn't think this through.
Michael Burke
15. Ludon
I didn't see mention of this in the article but could Apple / iPad be the backer or a major sponsor? Could that be why they're starting with iPad?

And, for those talking about Kidz, iPad has some problems too.
Jack Snip
16. HS Teacher
I'm a high school teacher and I have to comment on Burton's quote:
“The educational system is just not getting it done. If we’re going to
reclaim our place in the world, in terms of how we educate our children
and how we prepare them for the future it’s going to get done through a
private-public partnership.” He's right, in a way. But in some sense, he's so wrong. These kids are lazy. They have no interest in reading becasue of their home lives, because of their parents, because of competing interests like cell phones, computers, television, etc. It's not we, the educators, who are failing them, it's them, the students, who just don't want to read, and care less and less about books. I admire Burton's efforts, but I won't for one second accept any of the blame he tries to put on educators. We're trying, and we're trying as hard as we can. Parents need to read to their kids from infacy and teach them to love reading, despite the disractions. That's where lieracy starts. Educators don't even get to influence any child until age 6. To suggest it's our fault is ludicrous. I make reading the number one focus of my courses, and many of my students resist like I'm trying to feed them brussel sprouts. It's very, very sad. But I do love Levar Burton, and I appreicate what he's trying to do.
Alice A
17. Wetlandernw
@14 - Reaching the widest possible audience isn't always the right place to start.

@16 - He didn't put the blame on the teachers, but on the system, which is quite another matter. However, I agree that the primary responsibility for all education lies with the parents. No system, or individual teacher, can make up for the apathy taught by parents.

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