Producer Barbara Broccoli and director Sam Taylor-Wood have released the below PSA in honor of International Women’s Day, featuring Daniel Craig as James Bond and Judi Dench as M.
Here James Bond, commonly considered an untouchable apex of masculinity, is given a sobering dressing-down from M in regards to the inequalities between genders that exist in both the first and third worlds.
It’s rare to see such a strong stance enacted through popular fiction, especially one not particularly known for championing or utilizing the issues involved in that stance. Whether it is right or wrong to do so would typically not be the first consideration behind creating a PSA of this nature. Rather, the primary concern would be, “Does this hurt our franchise?”
Here at Tor.com, we applaud Barbara Broccoli, Sam Taylor-Wood, Daniel Craig, and Judi Dench for looking past the economics to send this message on International Women’s Day.
Stubby the Rocket is the Tor.com mascot and the general (and often random) voice of the Tor.com staff.