From the article:
"Curators from the Los Angeles County Museum of Art and Getty Museum join video game experts on the jury. "I have no trouble looking at their work and asking myself the same set of questions that I ask about old masters, but I don't compare them to old or new masters," says Louis Marchesano, collections curator of prints and drawings at L.A.'s Getty Research Institute. "In the final analysis, they have to stand on their own. Are they worth looking at? Do they get to me and play my emotions?"
Seen here: Richard Anderson's painting for Guild Wars.