
It should come as no surprise that the respective braintrusts behind Valve Software’s Steam, one of the pioneers of online game distribution, and EA’s Origin, a newer (and frankly, thus far inferior and user-unfriendly) entry into the marketplace, are at odds with one another, both competitively and philosophically. Origin head David DeMartini fired a shot across the bow recently, claiming that Steam’s frequent 65-75% off sales “[cheapen] intellectual property,” and while these sales “certainly [work] for Valve, [they] may not work as well for the publishing partners who take on the majority of that haircut.”
Upon being asked to elaborate, he explained: “If you want to sell a whole bunch of units, that is certainly a way to do that, to sell a whole bunch of stuff at a low price. The gamemakers work incredibly hard to make this intellectual property, and we’re not trying to be Target. We’re trying to be Nordstrom.”
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