My goal is to get paranormal romance fans to start playing video games.
Not likely, you think? Consider this: the fastest-growing gaming demographic is women 25 and up. These women have become rabid fans of a class of widely-accessible video games known as “casual games” (which include popular games such as Bejeweled, a match-3 puzzle game, and Mystery Case Files, a series in which you search for hidden objects within intricate scenes). Most of these women cite that they play casual games to unwind or escape. Sound familiar? Yep, it’s the same demographic that reads romance novels!