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Showing posts by: Melissa Heidrich click to see Melissa Heidrich's profile
Thu
Jul 29 2010 3:36pm

Video games aren’t just for boys: The new booming market for women

My goal is to get paranormal romance fans to start playing video games.

Not likely, you think? Consider this: the fastest-growing gaming demographic is women 25 and up. These women have become rabid fans of a class of widely-accessible video games known as “casual games” (which include popular games such as Bejeweled, a match-3 puzzle game, and Mystery Case Files, a series in which you search for hidden objects within intricate scenes). Most of these women cite that they play casual games to unwind or escape. Sound familiar?  Yep, it’s the same demographic that reads romance novels!

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