Don’t judge a book by its cover.
That’s what people say, right? But we all do it. You’re in the bookstore, or the library, and you’ve got dozens—hundreds—of choices. Which book do you pick up first?
The one with the most intriguing cover, of course.
Then you read the back. If you like what you read there, you maybe read the flap copy. If that pulls you in, you read the first page. Maybe the first chapter. And somewhere along the way it’s the story, the writing, that makes you buy the book or check it out.
But it’s that cover that makes you pick it up in the first place.