When I worked the reference desk at a public library, I had my finger on the pulse of the publishing industry. I knew every upcoming release and what literary trends were coming and going. Now I’m an archivist and research librarian and the only profession-related things I read reviews on are archival storage containers (acrylic document storage case versus polypropylene document case... what’s a girl to choose?) So it’s understandable that I missed this hot new trend of “New Adult” that’s supposedly sweeping the book-reading nation.
According to Wikipedia, “New Adult (NA) fiction is a developing genre of fiction with protagonists in the 18-25 age bracket. The term was first coined by St. Martin’s Press in 2009 when they held a special call for “...fiction similar to YA that can be published and marketed as adult - a sort of an ‘older YA’ or ‘new adult’.” New Adult fiction tends to focus on issues such as leaving home, developing sexuality, and negotiating education and career choices.” Another article lumped in basically all forms of media that involve a woman 14-27 into the category of New Adult, everything from Pride and Prejudice to Girls to Twilight (aka the bane of my existence). At first I was all ummm, and then I was like dude, and then I was all nuh uh, man. I mean come on. Is this what we’re doing now, creating completely meaningless subgenres within other subgenres for marketing purposes and then retconning them into validity? Is New Adult even remotely necessary? If The Registry is any indication, then no.