Fonts Responsible for Giving Away New J.J. Abrams Book Project, S.

Bleeding Cool has the scoop on just what that tricky little trailer released by Bad Robot yesterday amounts to; it was all a matter of matching the fonts of an advertisement to the trailer itself. And shockingly enough—it’s a book!

The book in question is called S., penned by Doug Dorst after being conceptualized by Abrams himself. Dorst is responsible for the Emperor Norton Award-winning Alive in Necropolis, and a short fiction collection titled The Surf Guru. Which… sounds nothing like what’s going on here, but we’ve got the breakdown of what S. has in store for us:

“…it’s a book riddled with Mystery Box thinking as, apparently, parts of the story will be told through 20-odd real world artefacts. Like an epistolary novel that’s been exploded and scattered.”

So maybe like a book version of Tomb Raider? The Amazing Race? A different kind of Bridget Jones’ Diary? Sounds like S. has a lot to pull off, though we’re sure if it does well, it will go straight to Hollywood for some kind of big, explode-y treatment. But we will discover its mysteries on October 29th when the book hits shelves!

The publisher, Mullholland Books, was contacted about this connection and had no official response on the matter.


Stubby the Rocket is the Tor.com mascot. Stubby thinks the title of this book is a reference to that time Stubby only went by initials. StR forever, man.

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