Every day, we see images, usually advertising, applied to more and more surfaces in the urban environment. Clothing, walls, floors, ceilings, vehicles, entire buildings. Science fiction has long known about this and futuristic buildings are often portrayed filled with neon signs and giant screens illuminating their sides (think Blade Runner), or entire living spaces filled with ads (like Phil Gish’s appartment in Fritz Leibers’ Green Millennium).
But beyond being another convenient surface for advertising, buildings of the future may well become a new form of entertainment. Macula, has done some pretty awesome projection and mapping work onto a variety of buildings. The most impressive one, to celebrate the 600th anniversary of a clocktower in Prague gave the residents of that city an entirely new vision of a building that they have lived with all their lives.
René Walling is a fan of SF, animation and comics, this has led him to co-chair Anticipation, the 2009 Worldcon, be involved with fps magazine for more than a decade, and start Nanopress, a Canadian small press. He looks forward to living on Mars where he would benefit from having more than 24 hours in a day.